Kids' Apparel Guide
As your child grows and their style evolves, finding the right clothes can be a challenge. This comprehensive guide covers everything you need to know to ensure your child looks and feels their best.
Shop Kids' Clothing
Style & Comfort
Boys' Clothing
Shop Boys' Clothing
Top Silhouettes
Boys' tops come in a variety of styles, each suited for different occasions and weather. A well-rounded wardrobe of tops lets your child express themselves while staying comfortable and confident in any situation.
Shop Boys' Tops
Crewneck
A shirt or sweater with a round neckline can help create a square frame with your body and shoulders.
Henley
A lightweight, collarless pullover with a round neckline and buttons that make it versatile for mild weather.
Polo
A collared shirt, typically made of thicker knit with buttons at the top and slightly longer tail.
Button Down
Button up the front for a dressier look or wear it untucked for a more casual look.
Hoodie
Typically made of thicker material and has a hood to be worn when needed. A great option for colder weather.
Tank Top
Sleeveless design makes it perfect for warm weather, or for layering under other clothing.
Active
Made from performance fabrics and designed to withstand the demands of physical activity, it is perfect for kids on the go.
Sweater
Made of wool, cotton acrylic or a blend to provide warmth and comfort in the cold.
Vest
Dressy sleeveless option that can be worn as part of a suit set or with a dress shirt.
Graphic Tee
Short-sleeved shirt with a design, image or text printed on it. Great for everyday wear.
Essential Tee
Basic, versatile option available in endless colors or prints and patterns for everyday wear.
Bottoms
Boys' bottoms are available in a diverse range of styles and fits, everything from denim jeans to comfortable chinos or athletic shorts.
Shop Boys' Bottoms
-
Jeans
Made from denim, and featuring a variety of styles, fits, washes and colors. These versatile pants offer a classic look that complements any outfit.
-
Cargo Pants
Best known for the extra side pockets, cargo pants are rugged and durable for outdoor activities.
-
Joggers
More of a relaxed fit with tapered legs and elastic or drawstring waistband. These are typically made of stretchy material.
-
Sweatpants
More comfortable and casual in appearance, sweatpants are made of soft, cozy materials like cotton and fleece and are perfect for everything from lounging to everyday wear.
-
Track Pants
Made of lightweight, moisture-wicking material that provides comfort regardless of whether your child is lounging at home, or playing on the playground.
-
Dress Pants
A stylish option for formal events and special occasions. They typically come with a straight or tapered leg and flat front.
-
Chino Pants
Versatile and stylish pants that are typically made of cotton twill fabric that is soft, breathable and durable.
-
Pull-on Shorts
Versatile shorts that come in a variety of styles and lengths. Made with an elastic waistband so your child can easily pull them on or off.
-
Cargo Shorts
Made from durable fabrics, they are ideal for outdoor adventures, and even have multiple side pockets for holding items.
-
Active Shorts
Made from moisture-wicking fabrics like polyester or nylon blends, these offer comfort and performance during physical activities.
Boys' Underwear
Whether your boy prefers casual everyday underwear decorated with fun characters, or active underwear that provides comfort and support while he plays, you'll find that boys' underwear comes in a range of options, each well-suited for different preferences and activities.
Shop Boys' Underwear
1. Briefs
Classic style of underwear with a snug fit and elastic waistband.
2. Boxer Briefs
Combines the length of boxer shorts with the snug fit of briefs.
3. Active
Designed with physical activity in mind, they offer a snug fit for support and are made of moisture-wicking materials.
4. Character
Features characters from popular cartoons, movies, TV shows or video games.
1
2
3
4
-
Briefs
Classic style of underwear with a snug fit and elastic waistband.
-
Boxer Briefs
Combines the length of boxer shorts with the snug fit of briefs.
-
Active
Designed with physical activity in mind, they offer a snug fit for support and are made of moisture-wicking materials.
-
Character
Feature characters from popular cartoons, movies, TV shows or video games.
Sizing
Clothing sizes for boys are divided into three categories. Understanding these categories will help you choose clothing that is sized right for your child. When transitioning from Toddler to Little Boys, remember that Toddler sizes run a bit larger as they leave a bit more room for a diaper.
-
Toddler Boys
Boys 12M - 5T
-
Little Boys
Boys 4-7
-
Big Boys
Boys 8-20
How to Measure
Taking accurate measurements of specific areas of the body is the key to figuring out your child's size, and ensuring that he's comfortable and confident in his new clothes.
1. Chest
Measure around the child’s chest, wrapping the tape measure just under the arms at the widest part of their chest.
2. Waist
Making sure the tape measure is parallel to the floor, measure around the child’s natural waistline.
3. Sleeve Length
Measure from the back of the child’s neck to the point of their shoulder, then down to their wrist bone. Add these two lengths for their sleeve length.
4. Inseam
With the child standing up straight with legs slightly apart, measure from the bottom of their crotch to the bottom of their ankle.
Girls' Clothing
Shop Girls' Clothing
Top Silhouettes
Girls' tops come in a variety of styles and silhouettes that feature different sleeve lengths, material types and collar options. Here is a rundown of the most popular silhouettes for girls.
Shop Girls' Tops
Boxy Crop
Design features a loose and boxy silhouette with a cropped length.
Henley
Long or short sleeve shirt with a collarless neckline and buttoned placket.
Oversized
More loose and relaxed fit that gives a comfortable and more casual look.
Graphic Tee
Comfortable and versatile shirt that's perfect for everyday wear.
Button Down
A button-up front that helps give it a more dressed-up look.
Vest
Sleeveless top that is typically worn as an added layer for visual interest to an outfit.
Sweatshirt
Thicker fabrics like cotton or fleece give it a warm and cozy feel, making it perfect for everyday wear.
Hoodie
A sweatshirt with a hood that offers warmth and protection from the elements.
Tank
Sleeveless tops or camisoles for warmer weather or layering under other clothing.
Sweater
Cozy and comfortable layer for cooler weather. Also includes pullovers and turtlenecks.
Cardigan
A button-up or open front piece that is typically thicker and worn as an outer layer.
Active
Great for physical activities with features like breathable mesh and moisture-wicking material.
Bottoms
From playful skirts to practical pants, bottoms come in an array of styles and materials, and are designed to suit any occasion.
Shop Girls' Bottoms
-
Wide Leg
More relaxed fit with a wider silhouette from the waist through the hips and thighs.
-
Flare
Closer fit in the hips and down to the knees, but flare out much wider at the ankles for a retro look.
-
Skinny
Closely hugging the frame from the hips to the ankles helps give a sleek, streamlined look.
-
Jeggings
Offers the comfort and versatility of leggings but the appearance of denim jeans for a casual look.
-
Straight
A more consistent cut from the hips to the ankles help give a longer look with a straight cut.
-
Bootcut
A fitted silhouette from the hips and thighs, before gradually widening at the knees to the hem.
-
Joggers
Casual and comfortable pants with a relaxed fit, elastic waistband and drawstring.
-
Leggings
Close-fitting, stretchy pants made of blends of spandex and nylon or cotton.
-
Shorts
Bottoms designed for warmer weather and come in different styles like shortie, midi, Bermuda and girlfriend.
-
Skirts
A wardrobe classic, skirts hang from the waist and cover all or part of the legs.
-
Skorts
Given the appearance of a skirt with the functionality and freedom of movement of shorts.
-
Athletic
Shorts made for performance and active play. Includes styles for activities such as running, biking or cheer.
One-Piece & Set Outfits
Designed with your child’s style and comfort in mind, one-piece outfits make dressing a breeze, and ensure they look effortlessly adorable for any occasion.
Overalls
A garment with a bib front and adjustable shoulder straps that fasten in front.
Dresses
Versatile garments that come in a range of styles, lengths and designs suitable for any occasion from casual to formal.
Sets
Outfits that feature multiple coordinating pieces that are intended to be worn together.
Jumpsuits
Features a bodice attached to pants for a garment that's both stylish and comfortable.
Rompers
A combination of shirt and shorts that comes in multiple styles and sleeve lengths.
Leotard
Designed to hug the frame and allow for ease of movement, they are ideal for dance, gymnastics, ballet and other athletic activities.
Bras
Bras can help foster confidence and self-esteem by providing support, comfort and modesty to young girls as they grow.
Shop Girls' Bras
-
Everyday
Designed to be worn every day, they feature adjustable straps for a comfortable and secure fit.
-
T-Shirt
Gives a smooth, seamless look under tighter-fitting clothing.
-
Sports Bras
Provide tight support and comfort during physical activities such as sports.
-
Bralette
Offers light support and comfort, typically without any underwire or molded cups.
-
Cami
A fitted top with thin shoulder straps that provide comfort and coverage. They can be worn as a layering piece or standalone garment.
Underwear
Made in a variety of styles, prints and colors, there are comfortable and stylish underwear options for every girl.
Shop Girls' Underwear
-
Bikinis
Style of underwear that features a low-rise waistband and provides moderate coverage.
-
Briefs
Classic style of underwear that gives full coverage and support and typically has a wide elastic waistband.
-
Hipsters
Modern and stylish variation of underwear that sits a bit lower on the hips.
-
Boyshorts
Provides full coverage and comfortable fit with a low-rise waistband and longer cut leg opening.
-
Character
Features characters from popular cartoons, movies, TV shows or video games.
Sizing
Clothing sizes for girls are divided into three categories. Knowing these categories will help you find the right size clothing when shopping for your child. When transitioning from Toddler to Little Girls, remember that Toddler sizes run a bit larger as they leave a bit more room for a diaper.
-
Toddler Girls
Girls 12M-5T
-
Little Girls
Girls 4-6X
-
Big Girls
Girls 7-16
How to Measure
Taking accurate measurements of specific areas of the body is the key to figuring out your child's size, and ensuring that she's comfortable and confident in her new clothes.
1. Chest
Measure around the child’s chest, wrapping the tape measure just under the arms at the widest part of their chest.
2. Waist
Making sure the tape measure is parallel to the floor, measure around the child’s natural waistline.
3. Hips
With the legs together, wrap the measuring tape around the widest point of the child’s hips.
4. Inseam
With the child standing up straight with legs slightly apart, measure from the bottom of their crotch to the bottom of their ankle.
Gender Neutral Clothing
Whether you appreciate the practicality and versatility of gender-neutral clothing, or you love the freedom of individual expression it provides, gender-neutral clothing is ideal for a diverse range of kids. It features classic designs, colors and patterns without gender-specific details.
Shop Gender Neutral
Styles for Everyone
Made with love, without labels.
Kids' Swimwear
Whether your kid is spending a day at the beach or hanging out by the pool, a good swimsuit is a must. You'll want to find an option that makes them feel both comfortable and confident.
Shop Kids' Swimwear
Boys' Swimwear
Boys' swimwear comes in a range of designs and options, from classic trunks to versatile board shorts. Offering features like quick-drying fabrics and UV-protection, they ensure hours of summer fun.
Shop Boys' Swimwear
-
Boardshorts
Typically knee-length or slightly longer, they offer a loose, relaxed fit.
-
Pull-On Trunks
Traditional and streamlined look for casual swimming or playing at the beach or pool.
-
Swim Sets
Typically includes a rash guard top and shorts to help provide coverage and sun protection.
Girls' Swimwear
From colorful one-piece swimsuits to stylish two-piece sets, there is a plethora of swimwear options to choose from. Choosing the right swimwear for your young girl ensures her next trip to the pool or beach will be a comfortable and enjoyable one.
Shop Girls' Swimwear
-
One-Piece
Swimsuits designed to cover more of the torso, providing coverage and modesty. They come in a variety of styles that offer different materials, necklines and features.
-
Bikini
A two-piece swimsuit that includes a bikini top and bikini bottom. It provides moderate coverage and maximum versatility for swimming and other water activities.
-
Tankini
A two-piece swim set that offers the coverage of a tank top, and the comfort and style of a bikini bottom.
-
Swim Sets
Includes a rash guard swim top and coordinating bottom or shorts to provide coverage and sun protection during water activities.
Important Things to Consider
When searching for the perfect swimsuit for your child, a number of important factors should be weighed. Here's a breakdown of the most important considerations when choosing your kid's next swimsuit.
UPF RATING
Protect your child's delicate skin from UV rays by looking at the swimsuit's UPF or Ultraviolet Protection Factor rating.
STYLE
Make sure to involve your child in the selection process to ensure the best fit, style, and comfort level.
PRINTS & PATTERNS
Opting for bright, vibrant colors can enhance your child's visibility, especially in crowded pools or beaches.
EASY ON/OFF
One-piece suits or rash guards are ideal for younger children, as they help with quick and convenient changes.
COMFORT
Find stretchy and quick-drying materials that offer freedom of movement for those high-activity days in the water.
DURABILITY
Type of activity and frequency of use make a big impact on a swimsuit's durability. Choosing a swimsuit made from chlorine-resistant materials may be ideal.
SIZE
Swimwear should fit snugly to minimize drag in the water, striking a balance between snugness and freedom of movement without being overly tight.
LINER TYPE
A liner provides comfort and support by adding a layer of protection between the skin and swimwear fabric.
MATERIAL TYPE
Quick-drying fabrics are ideal for long days at the beach, or getting in and out of the pool.
POCKETS
Provide storage for small toys or treasures while at pool or beach.
BACK & STRAP STYLE
When selecting swimwear, consider the body type and which back or strap style works best. Options include racerback, cross-back, tankini, adjustable straps, and more.
Swim Gear & Accessories
A day of fun in the water requires more than just a swimsuit! From swim tops and goggles to towels, here's a comprehensive list of the swim gear you'll want to bring on their next swimming adventure.
Shop Swim Gear & Accessories
-
Swim Tops
Adds style and helps provide an added layer of protection from the sun's harmful rays.
-
Cover-Ups
Worn over a swimsuit to provide sun protection and a stylish poolside look.
-
Rash Guards
Protective garment that is worn in the water to protect skin from irritation and sun exposure.
-
Beach Towels
A large, highly-absorbant beach towel is essential for drying off, and can also serve as a barrier when sitting on the sand all day.
-
Goggles
Helps protect the eyes from water irritation when in the water or splashing around the pool.
Kids' Outerwear
Kids' outerwear is offered in a range of styles and levels of warmth. Choosing the right outerwear helps keep your kids comfortable and protected from the weather during all seasons and activities.
Shop Kids' Outerwear
Types of Outerwear
Each type of outerwear is designed with a specific purpose in mind. Knowing the difference between them will help you choose which garment is appropriate to wear in any weather.
-
Shirt Jacket
Designed to appear like a shirt but with thicker material and more relaxed fit. Great for mild weather.
-
Fashion
Jackets that prioritize style over weather protection. Examples include denim jackets, bomber jackets and utility jackets.
-
Windbreaker
A very thin jacket that is designed to repel both wind and water, these jackets help keep your child dry on wet, rainy days.
-
Fleece
Soft, lightweight and breathable, they are ideal for outdoor activities and everyday wear alike.
-
Vests
Sleeveless to keep your core warm, while still allowing for a full-range of arm movement.
-
Rain Jacket
Designed to protect children from rain and moisture and is made from waterproof or water-resistant materials.
-
Reversible
Practical and versatile outerwear that offers two different looks in one convenient piece.
-
Parka
Long jackets, often with faux fur lining around the hood, that are insulated to provide warmth and weather protection.
-
Puffer
A quilted coat filled with insulation or synthetic fibers to trap heat inside.
-
Ski & Snowboard
Insulated and typically waterproof, ski and snowboard jackets are designed to keep your child warm and dry during winter sports and other activities.
-
System Jacket
Considered a 3-in-1 option as they include an outer shell and insulated liner that can be worn together or individually.
-
Snow Pants
Insulated pants made from waterproof or water-resistant materials that are designed to keep your child warm and dry in snowy conditions.
Warmth Rating
Each piece of outerwear is designed to provide a certain level of warmth, and is classified as Lightweight, Midweight, or Heavyweight. Keep the weather and your child's activities in mind when choosing their next coat or jacket.
-
Lightweight
Provides warmth but feels like you aren't wearing it. Easy to pack and layer, and often water-resistant.
-
Midweight
A tad bulkier, these jackets are best used during the transition of seasons when it is cooler.
-
Heavyweight
Ideal for very cold weather, these jackets are the warmest of all options and are heavily insulated.
Important Features
When searching for outerwear for your child, there are a number of important factors to keep in mind. Here are some of the most important considerations when choosing your kid's cold-weather gear.
WATER-RESISTANCE
Water resistant fabrics provide low-level protection that keeps the garment from being saturated with water.
WATERPROOFING
Waterproof fabrics prevent water from passing through entirely, protecting your child from rain, snow and damp conditions.
PACKABLE DESIGN
Includes a pouch or pocket designed to tightly store the jacket when not in use.
MOISTURE WICKING
Pulls wetness away from your body or inner layers to help keep you cool and dry.
WIND RESISTANCE
Specially reinforced seams and coated nylon or polyester to stop air from penetrating.
Kids' Sleepwear
Types of Sleepwear
Kids’ sleepwear comes in a wide variety of styles and materials. With everything from fun character pajama sets to cozy and charming nightgowns, there’s something to suit every child’s preference.
Shop Kids’ Sleepwear
-
Coveralls
Cozy and comfortable one-piece outfit that covers the entire body with long sleeves and legs.
-
Footed Pajamas
Covers the entire body, including the feet to give insulation and added warmth without needing socks.
-
Nightgowns
Loose-fitting garment provides comfort and ease of movement during sleep. Available in sizes from knee-length to ankle-length.
-
Sleep Sets
Sleepwear ensembles that usually include a top and bottom or a top, shorts and pants. These often have matching colors, patterns or themes.
-
Robes
Provide warmth and comfort for little ones after a bath or shower with cozy materials like fleece or terry cloth and tied with a belt.
-
Character
Features characters from popular cartoons, movies, TV shows or video games.
-
Pajama Pants
Comfortable and casual pants that are made from materials such as cotton, flannel, fleece, or jersey knit to ensure a restful night's sleep.
-
Pajama Shorts
Short-length sleepwear designed for warm weather and made from lightweight, breathable materials.
Kids' Socks
Socks
Socks shouldn't be an afterthought or just a holiday gift from Grandma. They're a fantastic way to add flair and show off, with numerous color and print options to choose from.
Shop Kids' Socks
-
No-Show
Extremely low-cut socks that are completely hidden when wearing most closed-toe shoes.
-
Low-Cut
Cut to just below the ankle and great for both shorts and pants without worry of them slipping down.
-
Ankle
Cut just slightly higher than a low-cut sock, this completely covers the ankle bone.
-
Quarter
Extends about 6 inches above the ankle and stops below mid-calf. Great coverage and is less likely to slip down.
-
Crew
Versatile option can be worn while pulled up or cuffed down to provide additional warmth for the ankle.
Kids' Shoes
Shop Kids' Shoes
Measuring
Kids’ Feet
Baby and toddler feet can grow half a size (or more!) every few months. Measure their feet every 2 months to avoid buying shoes that may be the wrong size.
Download Our PDF Guide
Signs a Kid's Shoes Are the Wrong Size
Kids can behave differently when they are wearing shoes that are too small or too big. Here are some tell-tale signs that a child may be wearing the wrong size shoe.
Signs shoes are too small
- Their shoes cause blisters or press deeply into the skin.
- Their toes are cramped against the front of the shoe. There should be enough space to press the tip of your thumb down without hitting a toe.
- They appear less active or don't want to play outside as often. They simply may not want to put on uncomfortable shoes they've outgrown.
- They say that their feet hurt. If a child complains of knee, hip, back or joint pain, this may be a sign of poor-fitting shoes.
SIGNS SHOES ARE TOO BIG
- Their heel lifts out of the shoe when they walk.
- They trip or twist their ankles often.
- Their walk is affected.
- They drag their feet.
- They get blisters.
Ages & Stages
Most kids’ shoe sizes align with age or size. Growth rates vary from child to child, so measure and check their feet often.
─ Kids’ Shoe Size Chart ─
Baby
0-2 years
01
● 02
● 03
● 04
Toddler
2-5 years
05
● 06
● 07
08
● 09
● 10
Little Kids
5-8 years
11
● 12
● 13
1
● 2
● 3
Big Kids
8-12 years
4
● 5
● 6
● 7